Check out the Official Music Video for, ‘Itβs Just Me’ released by Sami Chohfi
Is that really Sami Chohfi, singing sweetly over an acoustic guitar? The frontman of the incendiary Blue Helix β the man who has, for the past decade, kept the Pacific Northwest safe for melodic hard rockβ is sitting still. Could it be? Dedicated fans β and there are legions β are going to need a moment.
Yes, indeed, the aptly-titled βItβs Just Meβ is a fresh look from the fiery Chohfi, who typically soars over near-symphonic accompaniment. While much has changed, thereβs also plenty for followers of Chohfi and Blue Helix to recognize. βItβs Just Meβ has the same sturdy construction, candid subject matter, and strong instrumental performances that weβve come to expect from a Chohfi recording. Although his delivery is hushed and conversational, itβs no less intense than heβs ever been. Without heavy guitar, bass, and drums backing him, heβs left to be honest, raw, and incredibly vulnerable. While Blue Helix was always best known for high-energy rock, the band has a folkier side, too. As it turns out, the new direction for the singer-songwriter is very similar to the one heβs always followed.
Itβs an approach that has earned Chohfi recognition on several continents and kept him going strong since the beginning of the millennium. Although Blue Helix is, for good reason, associated with Washington State, Chohfi has deep roots in Brazil, and his music has always resonated with South American listeners. The rocker has always thought globally: heβs always been open to musical influences from all over the world. Heβll shoot a video in Africa (as he did with the brilliant βMasters of Warβ clip), roar from stages in Sao Paulo (as he did at a December concert in Brazilβs largest city), and proudly represent the true believers in the Seattle rock tradition.
The clip for βItβs Just Meβ might seem superficially small-scale, but look closer: it presents Sami Chohfi as a citizen of the cosmos. The video opens with images of the rocker unfurling a message in a bottle β a missive sent to him from far across the oceans. Director Jon Meyer shoots Chohfi under vast skies and frames him against broad seas; he plays his acoustic guitar at the end of a wooden shipping pier, surrounded by water. When you are a child you are pure, innocent and always trying to find who you are. βItβs Just Meβ reminds us that we had the answer all along. The message is clear: the sound and the song may be intimate, but the singerβs horizons are limitless).
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