Belle VEX releases the Official Music Video for ‘Something New’
Passion, grit, fire, personality: these qualities arenβt always associated with electronic pop and dance music, but Belle VEX isnβt an average artist. The prolific New England singer-songwriter and producer makes dance songs that speak to the heart β songs that tell a personal story of defiance, resilience, and unquenchable desire. He keeps his beats tight, his vocals smart and soulful, his words thoughtful, and his music videos compulsively watchable. Given the tireless pace with which he works, itβs a sure bet that heβs always got βSomething Newβ for us.
This latest banger comes on the heels of Fifteen Minutes Of Fame, a glittering six-song EP that firmly established Belle VEX as a dance-pop innovator, a clear communicator, and a subtly sophisticated lyricist. Belle VEXβs songs are full of clever wordplay, shifting meanings, and sharp production that calls attention to the emotional trajectory of the storytelling. He wants you to move, but heβs also got plenty to say. Belle VEX videos have always augmented the mood of the songs: the clip for βFamousβ, a standout cut from Fifteen Minutes, is a study in destabilization, shot with a shaky handheld camera that captured the artist under a hot, red, swinging light bulb. The recent βMake it Good For Herβ video foregrounded Belle VEXβs sense of humor, but its caustic edge is always apparent.
Belle VEX says of βSomething Newβ, βI was just tired. Every now and then you come to a point where you just need to take a short break and re-energize yourself, but this was different. This was almost like a career crisis. I felt as if everything that I was doing was pointless and that there was no βgoodβ ending. This wasnβt depression, just a turning pointβ¦. I needed something new. Something to move forward in a new way and see things in a new light. Itβs the only way I saw change.β The song is pure come-on, but itβs also a challenge β heβs after a girl on the dance floor, but heβs also daring her to imagine a relationship deeper than a typical hook-up. A song like this one requires some swagger, and video director Rob Fitzgerald has coaxed a brash, confident performance from the star. Heβs both the romantic aspirant, chasing the woman of his dreams, and a dispassionate assessor, sitting behind the table at a casting call. Belle VEX switches between the roles seamlessly, radiating discernment and lust, temperance and conviction, all in equal measure.
Nobody who sees this video (or any of his others) will be surprised to learn that Belle VEX initially trained as an actor, and turned to recording when the call of music-making became irresistible to him. In order to get to where he is, heβs had to overcome obstacles that would have stopped a less dedicated artist cold, including two catastrophic car accidents. But heβs found his footing and persevered, and now heβs ready to spread his voice β and his ideas β to the world. He says of the video and working with Fitzgerald, βThis is the first time I let go of the steering wheel. On all of my other music videos, I was βhands onβ. Iβm talking the camera doesnβt leave my sight. This time I left all of that up to Rob. I distanced myself so far from this video that I was able to just be an artist for once and not have to worry about the back end for a bit. It was a relief to have someone like Rob pick up the reigns because I was so jaded at the time. To me, a video was just a video, but Rob saw moreβ¦. Shooting videos is not easy and working alongside him definitely re-ignited some of that fire inside that had burned out.β
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