The ORG – Assemble:
Shawn βB-Downβ Champan and Clinton β360β Smith met in 1995 while working on separate projects in the same studio, and their shared passion for music wove a tight bond between them. B-Down started a rap group at only 16 years old, and kept hustling for years before taking a break from the mic, only to return with the creation of The ORG. 360βs name signifies his life cycle: he was raised in the church, went on to explore the secular world for a bit, only to return where he began, with God. Short for βOnly Religion Godβ, The ORG is committed to using their music to reach souls and inspire generations. The group hopes to be the missing link between hip-hop and Christianity in todayβs youth, working to have a positive impact on this generation through their music.
The ORG released their newest single βAssembleβ in June, and it was recently added to the mix on New Yorkβs mainstream urban radio station Hot 97. The track was produced by Mark βThe 45 Kingβ James (Eminem, Jay Z) and had [Eargasm] βsmiling like a Cheshire cat from the get go, from the beat to the lyrical flow, by its evident old school vibe.β Eargasm further said βAssembleβ is βeverything thatβs good about the genre & whatβs often missing in todayβs disposable predictable, sexual, violent offerings.β
The βAssemble (The Bodyβs the Church)β music video was created by Kingdom Times films and it is simple and direct. the two members of the group, & their featured guest rapping together. They trade lines for a unique flow that is sure to spread a holy word, encouraging viewers to remember and study the Bible and God.
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