Noochie – Confidence ft. Rich Homie Quan:
The secret is out, and everybody in hip-hop nation knows: Washington, D.C. has got it going on. If youβre a fan of beats, rhymes, cultural ferment, and musical creativity, the countryβs capital has become the place to be. Wale, GoldLink, Shy Glizzy, Chaz French, and other audacious new voices from D.C. have become national figures. To that list, go ahead and add another name: Noochie, an OY Music emcee whose scalding verses and deft wordplay have set the DMV (thatβs shorthand for D.C., Maryland, and Northern Virginia) on fire. Recently signed to Atlantic Records and in current collaborations with Grammy Award-winning Producer, OmβMas Keith, Noochie is about to sear his powerful lyrics into the national consciousness.
If youβre a fan of DMV hip-hop, you may know Noochie best for βGuttaβ, a monstrous banger with a trap beat, an irresistible flow, and an uplifting message. That song first became a viral hit in 2016, and eighteen months after its release, it still hasnβt cooled down. Itβs no exaggeration to say that after βGuttaβ, Noochie had his whole city behind him. βConfidence,β his latest single, builds on the success of his prior singles and mixtapes, and extends their positive themes. Assisted by multiplatinum-selling Atlanta rapper and singer Rich Homie Quan, Noochie pays tribute to independent women and their drive to succeed β women who he admires for being βon that Michelle Obama s**tβ. As always, his verses are playful, quick-witted, audacious, and delivered with absolute conviction.
We see some of those women in Alex Acostaβs colorful, empowering clip for βConfidenceβ: hairdressers and dancers, on the grind, doing what they can to get ahead in a manβs world. These are D.C. girls that Noochie and OY Music are showing us, and they radiate toughness and warmth in equal measure. OY Music has brought Noochieβs verses to life in video before β his clip for βOne Dayβ, a collaboration with legendary Georgia vocalist Jazze Pha, gave viewers a glimpse of the troubled Barry Farm neighborhood on the Eastern bank of the Anacostia River. The video for βConfidenceβ shows off D.C., too, and takes a wider sweep; we see hardscrabble Lincoln Heights in the far northeast corner of the District, but weβre also brought to the National Mall, and the Stadium Club, one of the homes of Washington hip-hop. For Noochie, who shot part of the βGuttaβ video at U Street landmark Benβs Chili Bowl, itβs all an expression of regional pride. Currently he loves his city β and his city loves him right back.
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