ArtistRack brings to you the visuals for ‘Bad Chemicals’ byΒ Broke Royals:
With their previous releases for βAs Long As I Can Seeβ and βHigher,β DCβs Broke Royals have navigated a path that intersects soaring pop rock songwriting, deft production skills, and emotion-filled lyrics. Theyβre such an easy listen that it sometimes takes scratching that surface a little harder to understand the wonderful depths and complexity that Colin Cross and Philip Basnight are exploring with their music.
Their new single βBad Chemicalsβ captures the uncertain moment weβre facing as Artificial Intelligence intersects with Biotechnology, delivered on Broke Royalsβ signature anthemic pallet. On what is undoubtedly their most ambitious release yet, Broke Royals channel their musical heroes, U2 and Bruce Springsteen, as they tackle one of societyβs most pressing issues: the rise of Artificial Intelligence, with anthemic rock and gripping narrative lyrics.
Inspired and informed by the work of best-selling author Yuval Noah Harari, the lyrics describe a protagonist who struggles with PTSD and their decision whether or not to undergo surgery for new AI-powered biotechnology, which the US government is currently testing to treat the mental illness. Broke Royals open up this important discussion with soaring riffs and stirring rhythms.
Not only does the song show the band flexing another side to their sound, but it also showcases the directing qualities of their collaborating partner Scott Hansen. Hansen has shown previously that heβs no slouch when it comes to capturing sweeping shots of gorgeous landscapes, but with βBad Chemicalsβ he really opens up his skill set to tap an undeniably human vein. Itβs heartbreaking to watch the raw emotion displayed by the actors onscreen: veterans themselves, they portray two veteran siblings and what happens when one of them doesnβt come home, which Hansen captures beautifully. This is, however, not a video about the wars abroad; itβs about the battles that are still fought even after coming home.






















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