Austin David – Find Me A New Way:
It could be the beautiful weather, or the beautiful people, or the constant presence of creative endeavors. Whatever the reason, Southern California continues to lure artists across the country, promising adventure, community, and nonstop fun. The latest outstanding songwriter to make the trip β from frosty Michigan, no less β is Austin David, and heβs brought with him a genre-straddling, convention-defying, irresistibly exciting pop song that takes relocation and the growth that comes with it as its subject. βFind Me A New Wayβ is three minutes of pure California party music at its best, and itβs sure to establish Austin David as a performer to watch. Weβd say that it isnβt too late in the summer for a song like this, but the truth is, whenever βFind Me A New Wayβ is playing, the sun is shining.
Why are we so confident? Itβs because βFind Me A New Wayβ has everything that makes modern California pop a commercial and creative force: an instantly-winning melody inspired by β80s and β90s classics, an inspirational lyric that doubles as a call to the dancefloor, a winning, impassioned, rhythmically compelling vocal performance by Austin David, and production that nods to β but is not defined by β EDM. This is a track that demands visual accompaniment, and director Chad Schollmeyer has paired it with a clip that underscores its strengths and amplifies its feel-good mood. Schollmeyer, like David, is a new face in California pop; also like David, heβs got the talent thatβs bound to get him noticed. Nothing raw about that talent, either β these two artists arrive fully developed and ready to thrill the pop audience.
Just like the song, the video for βFind Me A New Wayβ emphasizes the liberating effect of transitions. In Schollmeyerβs clip, we never know exactly where we are: on a ranch?, near the beach?, at a villa on a Caribbean island? The scene changes happen seamlessly, just as Austin Davidβs on-camera quick-changes β manually assisted by a trio of female dancers β seem to defy limitations of time and space. One thing is always true, though: wherever Austin David and his friends go, the sun is always shining, and a party is right around the corner. Sometimes itβs the dancers who bring the celebration β one complete with streamers and confetti blown at the camera. More often, itβs Austin David himself, whose exuberance and joy fill every frame.
FOLLOW ON: Β FACEBOOK | INSTAGRAM | WEBSITE
