Press Kits That Work: How to Get Noticed by Blogs (Like Ours!)

Press Kits That Work: How to Get Noticed by Blogs (Like Ours!)

If you’re an independent musician, getting the attention of music blogs, playlists, and industry pros is half the battle. A strong digital press kit—also called an EPK (Electronic Press Kit)—is the tool that can make or break your chances.

But here’s the truth: most press kits are either too cluttered or missing the essentials that journalists, bloggers, and curators need. That’s why we’ve created the ultimate checklist for a digital press kit that actually gets you noticed.

Whether you’re pitching to our blog or any other outlet, here’s exactly what to include to make sure your press kit stands out.

Why Your EPK Matters

Think of your EPK as your first impression. When a blogger or industry professional clicks your link, they’re asking:

  • Who are you?
  • Why should I care?
  • Do you make my job easier or harder?

A polished EPK answers those questions fast. If you’re missing key info, you risk being skipped over—even if your music is incredible.

The Ultimate Digital Press Kit Checklist

✅ 1. A Strong Artist Bio

Keep it concise, engaging, and updated. Include:

  • Who you are (name, location, genre)
  • Your sound in a nutshell (avoid clichés, be specific)
  • Notable achievements (press mentions, big shows, collaborations)

Pro Tip: Have both a short version (2–3 sentences) and a longer version (3–4 paragraphs) ready. Bloggers often need quick pull-quotes.

✅ 2. High-Quality Press Photos

Visuals matter. Provide at least:

  • One horizontal header image (banner-friendly)
  • One vertical portrait
  • At least one live performance shot

Make sure they’re high resolution and properly labeled (e.g., ArtistName_PhotoBy_JohnDoe.jpg).

✅ 3. Music Links (Not Files!)

Never attach giant mp3s to your emails. Instead, link to:

  • Streaming platforms (Spotify, Apple Music, Bandcamp, SoundCloud)
  • A private SoundCloud link for unreleased tracks (if applicable)

Keep links clean and easy to access—no complicated folders.

✅ 4. Music Videos & Visual Assets

If you have official music videos, lyric videos, or live sessions, include them. Journalists love embedding YouTube or Vimeo links.

Also, offer assets like cover art, logos, or promotional graphics in a simple folder.

✅ 5. Press Coverage & Quotes

Show that others are already paying attention to your music. Include:

  • Short pull-quotes from reviews
  • Logos or mentions from outlets that have featured you

Even a small blog mention adds credibility.

✅ 6. Contact Information

You’d be surprised how many artists forget this. Clearly list:

  • Your email
  • Publicist/manager contact (if applicable)
  • Social media handles (Instagram, TikTok, Twitter/X, YouTube)

Make it one-click easy for someone to reach you.

✅ 7. Tour Dates & Upcoming Releases

If you’re active, let the press know. Include:

  • Upcoming tour or gig schedule
  • Release dates for singles, albums, or videos

This helps blogs time coverage around your big moments.

Bonus Tips to Make Your EPK Stand Out

  • Keep it simple: One page, scannable sections, no clutter.
  • Use a shareable format: A clean web page or folder is better than a giant PDF.
  • Update regularly: Out-of-date press kits kill momentum.

Final Thoughts

Your digital press kit is your calling card. If it’s clear, professional, and complete, you make it easy for music blogs (like ours!) to feature your work.

Follow this checklist, and you’ll instantly stand out from the sea of half-finished, hard-to-navigate press kits out there.

So—what’s in your EPK? If you think you’re ready, send us your press kit—we’re always looking for new music to feature.