ZUBIN “when we were young” – New Single Review & Artist Spotlight

ZUBIN Revives Nostalgia in New Pop Anthem: “when we were young”

Paarl’s very own rising star, ZUBIN, is back with a brand-new single that is set to be the soundtrack of your next late-night drive. Titled “when we were young,” the track is a masterclass in modern pop, blending infectious energy with the raw, heartfelt lyricism that has become the signature of this South African independent artist.

Based in the scenic town of Paarl, ZUBIN (born Zubin Pietersen) has rapidly transformed from a “bedroom producer” into a global indie-pop sensation. With his latest release, he continues to bridge the gap between upbeat, radio-ready anthems and the introspective soul of indie music.

The Sound of a Coming-of-Age Movie

ZUBIN’s music has often been described as the “soundtrack to a coming-of-age movie,” and “when we were young” fits that description perfectly. As a self-taught singer, songwriter, and producer, ZUBIN possesses a unique ability to capture the fleeting moments of youth.

The new single leans into his eclectic style:

• Upbeat Pop Production: Crisp, modern beats that demand a replay.

• Heartwarming Indie Lyrics: Themes of self-discovery, nostalgia, and the “in-between” moments of life.

• DIY Spirit: Every note is infused with the authenticity of an artist who built his career from his childhood bedroom during lockdown.

“I want my music to transcend generations and become the timeless soundtrack to someone’s life,” ZUBIN has shared regarding his creative vision.

From Paarl to the Global Stage

While ZUBIN remains deeply rooted in the Western Cape, his reach is anything but local. Having already garnered millions of streams on Spotify and seen his tracks like “Letter For You” go viral on TikTok, ZUBIN is proving that South African indie artists can command a global audience.

His journey is a testament to the power of the independent spirit. From opening for Will Linley in Cape Town to having his music featured on The New York Times “Popcast,” ZUBIN is a “favourite introvert” who isn’t afraid to stand on tables (literally) to share his art.

Why “when we were young” is a Must-Listen

In an era of over-processed hits, “when we were young” feels refreshingly honest. It tackles the universal fear of growing up and the bittersweet beauty of looking back. Whether you’re a fan of high-energy pop or the “sad-girl/boy” indie aesthetic, ZUBIN finds the middle ground where everyone feels welcome.

Key Highlights of ZUBIN’s Career So Far: | Milestone | Detail | | :— | :— | | Viral Success | Over 1 million streams on multiple Spotify singles. | | Theme Song | His collab “Take Me Home” became the anthem for SA20 Cricket. | | Education | BA in International Studies from Stellenbosch University. | | Artistic Roots | Grandson of Frank Pietersen, a pioneer of music education in Paarl. |

Stream “when we were young” Today

If you haven’t added ZUBIN to your playlists yet, “when we were young” is the perfect entry point. Support independent South African music and dive into the world of an artist who is just getting started.