Richard Ashcroft Returns: The Spiritual King of Britpop Captures Hearts with “To Be Loved Again”
For decades, Richard Ashcroft has stood as the quintessential frontman—a shamanic figure in the landscape of British rock. Whether leading the legendary The Verve or commanding the stage as a solo artist, Ashcroft remains the “spiritual descendant” of icons like Mick Jagger and John Lennon.
With the release of his new single, “To Be Loved Again (Bonus Track),” Ashcroft reminds us exactly why he was named the 1998 Ivor Novello Songwriter of the Year. It is a track that balances his signature “menacing, serpentine” charisma with a vulnerability that only a veteran of the industry can master.
From Wigan to the World: A Legacy of Anthemic Fervor
To understand the weight of a new Ashcroft release, one must look back at the meteoric rise of The Verve. Their 1997 masterpiece, Urban Hymns, didn’t just top charts; it defined a generation. It was a multi-platinum cultural moment that cemented Ashcroft’s reputation for “anthemic fervor” and “unparalleled eloquence.”
Following the band’s 1999 split, Ashcroft proved he could carry that mantle alone. His solo career has been nothing short of prolific:
| Era | Notable Work | U.K. Chart Performance |
| The Early Years | Alone with Everybody | Top 3 Album |
| Mid-Career Mastery | Human Conditions & Keys to the World | Top 3 Albums |
| The Modern Era | These People & Natural Rebel | Top 5 Albums |
| Retrospective | Acoustic Hymns, Vol. 1 | Top 5 Album |
Analyzing “To Be Loved Again”
“To Be Loved Again” feels like a natural evolution from his 2021 retrospective work. While Acoustic Hymns, Vol. 1 saw Ashcroft reinterpreting classics from The Verve and his solo catalog, this new single leans into the raw, soulful rock that fans have craved.
The track showcases his riveting vocal delivery—a voice that has aged like a fine vintage, retaining its power while gaining a deeper, more resonant grit. It asks the big questions, exploring the human desire for redemption and connection, themes that have permeated Ashcroft’s writing since the days of “The Drugs Don’t Work” and “Lucky Man.”
“Ashcroft remains a rare breed: an artist who embraces the grandiosity of rock and roll while keeping his feet firmly planted in the emotional realities of his listeners.”
Why “To Be Loved Again” Matters in 2024/2025
In an era of fleeting digital trends, Richard Ashcroft represents longevity and authenticity. For fans of Britpop, 90s rock, and contemporary singer-songwriters, this bonus track is more than just an extra; it’s a testament to an artist who refuses to fade away.
Whether you are a lifelong follower of the “Wigan quartet” or a new listener discovering his shamanic intensity for the first time, “To Be Loved Again” is a essential addition to your playlist.



















🔥 Limited Time: Get 55% OFF All Plans - Ends in: