LUCKY! introducing the Official Music Video for, ‘Shaquira’
LUCKY! (born Luciano F. Reyes) developed a love for music at an early age through playing the trombone, later discovering his rapping chops by freestyling at high school parties and performing around New York. His music career to date has seen multiple phases, starting out in a band with college friend Jordan Sommer from 2012-14. After parting ways with Sommer, he became Lucky Luch in 2015, releasing his first solo single “Love You Better” and going on to open for acts like Joey Badass.
In the face of personal and industry obstacles, he was reborn as LUCKY!, an artist who is comfortable with himself, his voice, his lane, and his sound–with a full catalogue of music at the ready. Drawing influence from artists like Nas, Wiz Khalifa, Drake, Kid Cudi, and Pharrell, LUCKY! creates his signature “romantic rap”, which mixes the subject of love and struggle with humming and crooning.