With Real Is Rare being all over social platforms, Kidd Kidd decided to drop the music video for his single Gang off the project.
“In these times, there are very few individuals who are just real – either with themselves or with those around them,” Kidd Kidd said. “Everybody is just faking it in some kind of way. That’s where my whole brand Reallionaire comes into play. It’s a whole way of life. Being real is rare – it’s rare to find people who are gonna be 100 percent real with you. I feel like I’m one of those last artists who is real.
A lot of artists today act as if they have to prove something or do something stupid so people can look at them as a real person. People don’t understand the dumb shit you do doesn’t make you real. Just because you’ve been to jail doesn’t make you real. It makes you dumb. So this project is to get the buzz going and the energy back to where it needs to be as people realize I’m on the scene, because I’m one of the last dying breed.”