JayO’s “Turning Me On”: A Sultry Revival of Nostalgic R&B 🌙
British–Nigerian artist JayO lights up 2025 with “Turning Me On”, a smooth Afro‑R&B slow burner that perfectly straddles nostalgia and modern groove. As his first release of the year, the track tugs at familiar heartstrings by sampling Marques Houston’s early‑2000s hit “Clubbin’”, yet it doesn’t just recycle—it reinvents. The sample is wrapped in warm, rustic guitar patterns courtesy of production duo Sons of Sonix, creating an intimate, cozy atmosphere ideal for late‑night radio or low-lit club vibes.
Velvet Vocals & Hypnotic Groove
The essence of “Turning Me On” lies in JayO’s sultry vocal delivery. He effortlessly glides over the lush, textured beat, keeping things smooth, sensual, and low-tempo. His lyricism exudes magnetic appeal:
“Vex me the way you love to flirt / she an angel in Prada / we starting the party or partying after / what would you rather?”
These lyrics paint scenes of flirtatious tension and romantic energy, weaving late-night intimacy into every bar.
Production: Nostalgia with a Modern Heartbeat
While the “Clubbin’” sample lays a nostalgic foundation, what stands out is the tasteful layering of guitar, subtle synths, and modest percussion. The track’s sonic palette is understated yet rich, allowing JayO’s voice and storytelling to shine. It’s a reminder that he knows how to honor R&B history without losing his unique Afro-fusion identity.
Captivating Visuals Amplify the Experience
The accompanying music video, directed by Jonny Cooke, enhances the song’s sultry vibe through moody lighting, seductive framing, and confident performance. The visuals mirror the track’s themes of connection, chemistry, and emotional magnetism. It’s designed to be felt as much as it is watched—perfectly echoing JayO’s vision of music that resonates whether at a party or in solitude.
Where It Sits in JayO’s Sonic Journey
Following standout singles like “22,” “Sun’s Out,” and the Popcaan-assisted “Hmm,” JayO continues to evolve his sound. “Turning Me On” showcases his ability to bridge classic R&B with contemporary Afrobeat and UK influence. It’s a subtle but confident move into more emotive, sensual territory—showing both growth and consistency.
Why It Stands Out
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Timeless meets trendy: A classic R&B sample given a 2025 makeover with Afro-infused finesse.
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Mood-driven production: Guitars and minimal percussion create a soft, sultry soundscape.
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Versatile appeal: Works just as well in a party setting as it does in headphones on a solo night drive.
Final Thoughts
JayO’s “Turning Me On” is a masterclass in modern nostalgia. It pays homage to early‑2000s R&B while firmly planting its feet in the current soundscape of Afro-R&B. With lush production, charismatic vocals, and evocative visuals, this single cements JayO as one of the most emotionally intelligent artists shaping the UK scene today.
Now streaming on all major platforms. Add it to your late-night playlist—you won’t regret it.
