Queens of the Stone Age – The Way You Used To Do:
A few months back, Queens of the Stone Age released a video that Billboard described as βa Satanic Fever Dream.β Thatβs a pretty perfect description for βThe Way You Used To Do,β the masterful clip by visionary director Jonas Γ kerlund (Metallica, Beyonce, Taylor Swift). The only catch was that up until today, the video was an exclusive to Apple Music. Fortunately the good folks at Matador know that the demand for all-things QOTSA exists well beyond a single platform so theyβre now unleashing it across the board!
βThe Way You Used To Doβ is the first single from Villains, released on 8/25 and immediately topping the Billboard charts at #1. It was also accompanied by an announcement of a world tour, which the band is currently in the midst of. Described as βgrisly and jumpingβ by Rolling Stone, itβs a collage of multiple fuzzed out riffs colliding in the middle underneath Hommeβs signature crooning. Itβs not easy to effectively create a soundscape that is simultaneously as heavy as hell but also has the sonic separation to hear each note with such clarity. Itβs a sound that Queens have essentially written the book on, and itβs on full display here.
For the video, frontman Josh Homme conceived of a concept that plays tribute to Cab Calloway and the film Hellzapoppinβ. The video begins with Homme telling the camera as he enters a building βWait til you see this deal, man! Itβll blow your mind.β From there he rides a wide spectrum of set changes, costume variations and a pendulum of color palettes all while shaking his hips and serenading the camera in tow. The beauty of the whole terrifyingly terrific clip is how remarkably easy he makes it all look.
Of course, a production of this nature is not easy to pull off, hence the enlistment of the Grammy-award winner Γ kerlund to bring this vision to life. With three Grammy Awards and six MTV Video Music Awards under his belt, he has made a name for himself by pushing boundaries on the visual spectrum and incorporating short film feelings into his work. The end result is a spectacular piece that merges Hommeβs vision of blending Hellzapoppinβ with the hell-raising style of Queens of the Stone Age.
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