Absolutely Returns with “Paracosm”: A Deep Dive into Her New Single

From South London to Inner Worlds: Absolutely’s “Paracosm” is the Reset We Needed

There’s a specific kind of magic that happens when an artist stops trying to fit into the industry box and starts building their own. For Absolutely (the South London-born Abby Keen), that pivot feels official with her latest single, “Paracosm.”

If you’ve been following her since her early self-produced EPs in 2019, you’ve seen the evolution. She didn’t just land a deal with S10 and BMG in 2020 by following trends—she did it by sounding like nothing else coming out of the UK. Now, “Paracosm” takes that “out of the ether” energy and gives it a home.

Finding Logic in the “Paracosm”

A paracosm is essentially a private, imaginary world—the kind of place kids retreat to when the real world gets too loud. For Abby, this track isn’t just a catchy pop song; it’s a creative exorcism. After a heavy season of touring with her sister, RAYE, and the burnout that comes with the “always-on” grind, she went back to basics.

“I had to figure out how to play again,” she says about the writing process. “No rules, no expectations—just that weird, wonderful freedom you have as a kid.”

The Vibe

Musically, “Paracosm” is a bit of a trip. It manages to feel both massive and incredibly intimate. You’ve got those Swiss-Ghanaian-British roots bleeding through in the rhythm, layered over production that feels like a fever dream. It’s soulful, it’s a little bit glitchy, and it’s unapologetically weird in the best way possible.

It follows her recent run of tracks like “I Just Don’t Know You Yet,” but where those felt like introductions, “Paracosm” feels like an arrival.

Why It Matters Right Now

In a landscape where “viral” often beats “valuable,” Absolutely is playing the long game. She’s building a discography that feels like a conversation. Whether she’s hitting the stage at BottleRock or just dropping gems on Spotify, she’s proving that you don’t have to choose between being an “experimental” artist and a “pop” star. You can just be both.

“Paracosm” is out now. Put on some decent headphones, close your eyes, and take a walk through her head.