Official Music Video for ‘LOA’ by 705 featuring Boyodre
Born in Surulere Bankholemoh, Lagos, Nigeria and raised by his grandparents 705 moved to London in 2001. He started making music at the age of 15, and participated in free-styling and rap battling sessions with friends and fellow pupils. 705 went on to study music technology at college and is currently still studying music technology mixing and mastering at university. Artists such as King sunny Ade, Fela Kuti, Michael Jackson, Tupac, 50 Cent, Wiz Kid, Wande Coal and DβBanj are a few of the great influences in 705βs music and life. He has performed and shared the stage with numerous acts, such as Naira Marley, Radar Stanna, Dβjonez, Passmark and many others.
Distinct traces of 705βs fusion of Afrobeats, R&B and Hip-Hop music β which he likes to call afro-fusion β can be heard on his recently released track βLOAβ ft. Boyodre. On this record, the Nigerian born artist provides not just an integrated sound all his own but a clear vision for its future.
It is a buoyant, unsinkable record, one of the genreβs finest ever released this year. βLOAβ ft. Boyodre is a full immersion into 705βs potent, wavy signature afro-fusion sound. 705 has as much of a unified vision for his music as any of his peers, and he lets it all out here.
While other artists in his homeland of origin, continue pioneering the streaking, synthy music that Afrobeats was built upon, 705βs afro-fusion is melodically subtler, and gentler in tone, with the programmed drums evoking conventional and proven African rhythms. βLOAβ ft. Boyodre sounds like an artist fine-tuning his music to keep it running at maximum efficiency worldwide.
The R&B textures smooth down the sounds; the warm yet Technicolor keys and jangly guitar tones are perfectly devised for 705βs sumptuous raps and melodies. At nearly every turn on βLOAβ ft. Boyodre, 705 is upgrading the original Afrobeats sound towards something more sublime.
705 is a charismatic performer, and the polished and exquisite simplicity on βLOAβ ft. Boyodre is owed to 705βs meticulous approach to his craft. Boyodreβs vocals drift sweetly just above the drums on the choruses, finding itβs home within the sunlit production.
705 is also beaming as he rhymes over the layered rhythms, gently pushing the sound to its edge. The collaboration sparkles with rhythmic groove and pristine song-craft. What we have here is a strong afro-fusion track hinged on infectious performances and an amazing instrumental.
βLOAβ ft. Boyodre is an alluring contemporary urban-pop crossover record. The song is a body of work that bridges the gap between the old African rhythmic sounds and the new wave of urban feel-good vibes.
Moreover, βLOAβ ft. Boyodre reveals 705 as the artist that he truly is β an evolving creative, free to express his forward-thinking artistry, while always thoughtfully hanging onto his roots. 705βs undeniable charisma and intricate understanding of warm, uplifting instrumentation, makes for a captivating formula.
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