Getting followers on Spotify is one of the most important steps in building your brand as an artist, podcaster, or playlist curator. With over 500 million users and counting, Spotify offers an incredible opportunity to grow your audience—but standing out can feel overwhelming.
The good news? You don’t need a huge marketing budget or a viral hit to gain traction. With the right approach, you can steadily build your following and increase your streams. Here are five simple yet effective ways to grow your followers on Spotify.
1. Optimize Your Spotify Profile
First impressions matter. Before driving traffic to your Spotify page, make sure your profile is visually and professionally polished.
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Upload a high-quality profile photo and banner that reflect your branding.
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Write a compelling artist bio that shares your story, inspirations, and what fans can expect.
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Add social media links to make it easier for people to connect with you beyond Spotify.
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Keep your branding consistent across all platforms.
A strong profile builds trust and encourages listeners to hit that follow button.
2. Promote Smartly on Social Media
You can’t just upload and hope for the best. You need to actively drive attention to your Spotify content.
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Share behind-the-scenes videos, song previews, or your creative process.
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Use “Listen on Spotify” links, smart links, or pre-saves when promoting tracks.
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Create short videos for TikTok, Instagram Reels, or YouTube Shorts using your music.
Being consistent and strategic with social media promotion can drive real results.
3. Collaborate With Other Creators
Working with others helps you tap into new fanbases.
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Feature another artist or create a remix.
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Curate a playlist together with someone who has a strong following.
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Submit your tracks to independent playlist curators who are open to new music.
These partnerships open the door to cross-promotion and faster audience growth.
4. Release New Content Consistently
Spotify’s algorithm favors active profiles. Releasing content regularly gives you more chances to be included in algorithmic playlists like Release Radar and Discover Weekly.
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Stick to a monthly or bi-monthly release schedule.
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Consider releasing singles more frequently rather than waiting to drop full albums.
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Tease upcoming releases on social to build buzz.
Each new song or episode is a new chance to connect with listeners.
5. Engage With Your Audience
Followers are more than just numbers—they’re your community.
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Respond to comments and DMs to show appreciation.
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Shout out fans who share your music or tag you in posts.
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Run polls or Q&As on Instagram or Twitter to gather feedback.
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Build deeper connections through an email list or even a private Discord group.
Strong fan engagement builds loyalty and encourages organic growth.
Grow Faster With ArtistRack
At ArtistRack, we help independent artists, curators, and podcasters like you get the visibility you deserve. Our services include:
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Spotify playlist promotion
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Press release writing & distribution
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Social media marketing
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YouTube video promotion
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Music blog features
With over 12 years in the industry and thousands of satisfied clients, we know how to get your music heard. Ready to grow your Spotify presence the smart way?
👉 Submit your music today and take the next step in your career.
