Jay Pray – Smile:
Born and raised in rural Connecticut, Justin P. Romanos got his musical start recording in his makeshift home studio and as a regular in the local DIY scene, but it was at Drexel University- where he studied Music Industry- that he earned the nickname J PrΓ©, a reference to an early band called βthe Justin P. Romanos Experiment.β Through college he was the vocalist and conceptualist of indie-rock band SHMNS, and after graduation relocated to Brooklyn, where he reestablished himself with a brand new moniker: Jay Pray.
While this is the first album heβs created as Jay Pray, Romanos is no stranger to being a solo artist, having spent more time performing solo (since he was in sixth grade) than he did in a band. Produced by Brandon Bost at Electric Lady Studios, Jay Pray is a lush landscape of electro synth-pop tones, both sultry and full of sunshine, as every detail is perfectly crafted into place. Earmilk calls it βshimmery synth pop magicβ and Bullett says itβs βso much fun itβs easy to lose sight of the subject matter and just get carried away by the fun of the beat and the exuberance of the arrangement.β
The video for lead single βSmileβ premiered earlier this month on PureVolume. Our story begins with a woman setting up a projector in various locations like an empty swimming pool and a rickety fence, where she watches memories that sheβs shared with her husband, who is revealed to have Alzheimerβs Disease. Sheβs happy at first, as she remembers times they were younger and carefree- like the time they jumped into a neighborβs swimming pool or the time they rode in a hot air balloon. We then see her arrive at the hospital, where a nurse wheels her husband into the room. At first, he nervously glances around trying to figure out who she is. In an attempt to spark his memory, she projects videos of their shared memories all over the room. He looks at her and begins slowly shedding tears as memories fight to breakthrough.
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