Happy, Hollow presenting the Official Music Video for, ‘Flowers’
The chances of finding someone to love in this crazy world are about a billion to one. But the chances of finding someone to play music with in Austin, Texas? Put it this way – you canβt swing a sunburst lefty Tele Deluxe custom job without hitting a multi-instrumentalist in the Lone Star Stateβs music Mecca. Jordan Raines and Virginia Haladyna found both in each other. That bond led to forming Happy, Hollow, which they quickly rounded out with Will Howell on Drums and Rodrigo Cortes on Bass. Together, theyβre cranking out the best kind of warm, heartfelt alt-rock.
Happy, Hollow’s first single is βFlowers,β the title track off their debut record, and itβs a love song. Itβs a song about being in love- and thatβs it. No blindside betrayal, no dark twist, no anguish, isolation, and attendant madness. Ugh, FINALLY. Crawl out of the trembling fetal position youβve been in for a few days now, and let this one in, like really let it in. Haladynaβs crystalline, blue-sky vocals recall the Sundaysβ Harriet Wheeler or Bellyβs Tanya Donelly, and the guysβ note-perfect beats, chords, and melodies complete this infectiously earnest burst of summertime rock. Their tight, driving clean tones culminate in some full-band backups and a buzzy solo, and all is right with the world. Seriously, itβs like a goddamn hug for your ears.
The video for βFlowers,β directed by Raines, is just as pretension-free and euphoric as the song itself. The band performs in interchanging pastel and primary colored outfits that pop against a pure white background. While Haladyna lays on floral beds in dreamy, technicolor close-ups, the boys take turns tending to dimestore decoration plants on a patch of astroturf. The band soon begins swatting the glitter guts out of piΓ±atas, as petals and balloons begin to carpet the floor, the drums, and the mic stands. Pretty striking are the scenes featuring the guys, each one alone, in an immediately familiar, all-at-once intoxicating and terrifying spot. Completely vulnerable, each clutches the most modest of bouquets and, with only their eyes, make the simplest, oldest, most difficult request in human history – to be loved back. Spoiler alert: it works.
Happy, Hollow holds romantic love up as a perfect ideal, with a song thatβs damn near perfect. Theyβre fully prepared to bring their earnest guitar pop to Austin and beyond, and it canβt happen quickly enough.
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