Man Made Timeβs latest video for βInsanityβ tackles inner demons, addiction, and anxiety with an undeniable honesty. Their single βSail Awayβ premiered on the Huffington Post, and their previous release, βFool,β earned them even more fans. One look at βInsanityβ makes it easy to see why: theyβre now poised for even bigger and better things. The LA-based synth pop duoβs influences seamlessly combine major-player 80βs and 90βs pop/rockers with modern-day trailblazers like Phantogram, La Roux, and Ellie Goulding. What began as impromptu jam sessions in the coffee shop parking lot led to studio sessions and here we are.
Singer/songwriter/producer Hillary Grace wakes up to find herself locked in the backseat of a car driven by musical cohort Albert James Babanian (synth, songwriter, engineer-producer). He berates her with her own lyrics over an incongruously beautiful and ethereal acoustic piece. As the single camera pans back and forth between the two, a palpable tension builds even as the melody lulls the listener into a false sense of security that maybe everything will be fine. But as simply and elegantly shot as βInsanityβ is, no one wants to be on the ride Hillaryβs on. Once she awakens she realizes she needs to get out of this, but she cannot escape until she realizes she cannot fight. She decides to accept and acknowledge and let go of the results rather than trying to control it. She is then free.
Man Made Timeβs music is about how our minds often work against us. Itβs about that even in the face of that, we must stay true to who we are. And you wouldnβt know it to hear it, but they banged this one out in 2 days. Long-time collaborator Margos Margossian, creative director of photography on the video, had the idea to portray a metaphorical interpretation of what the inside of a suffered mind might look like. With the car driven by someone not interested in your directions, he did just that.
Watch it, donβt fight it. And whether you suffer or not, buckle up. This song sounds pretty, but let the lyrics sink in. Itβs not.
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