TSHA has spent the last few years quietly—and then very loudly—becoming one of the most essential figures in the UK scene. Between the massive residencies and the constant stream of “ones to watch” nods, she’s reached a level of influence where she could easily just cruise. Instead, she’s doubling down by turning her beloved Jackfruit party series into a proper record label.

To kick things off, she’s dropped “I Need U” a collaboration with Ellie Maxwell that feels like the perfect mission statement for this new chapter.

A New Chapter for Jackfruit

The jump from running an event series to launching a label is a big one, but for TSHA, it feels like the natural evolution of the community she’s been building. Jackfruit has always been about a specific kind of energy, and “I Need U” bottles that feeling perfectly. It’s polished and club-ready, but it doesn’t lose that human, soulful touch that makes her production stand out from the typical mainstage fare.

Breaking Down the Track

Working with Ellie Maxwell was a brilliant move here. Maxwell’s vocals bring a breezy, pop-leaning warmth to the track that balances out TSHA’s intricate, percussive production. It’s one of those rare records that works just as well in a pair of headphones on a commute as it does at 3:00 AM in a packed room.

• The Production: It’s classic TSHA—layered, rhythmic, and bright.

• The Vibe: It’s got that “instant classic” feel, leaning into a nostalgic house sound while staying firmly in the present.

Why This Matters

What’s most impressive about TSHA’s trajectory is how she’s navigated the “top echelons” of dance music without losing her curation edge. By launching Jackfruit the label, she’s moving beyond being just a world-class DJ and producer; she’s becoming a gatekeeper for the next wave of talent.

If “I Need U” is any indication of the quality control we can expect from the label, the UK dance scene is in very good hands.