G33 presenting the visuals for his new release, ‘Lab Rat’
The latest track from the ‘coldest rapper’ in New Zealand G33 was inspired by how our liberties are being impinged, while honouring his family who fought for the freedoms we enjoy.
βLab Ratβ is a multi-layered single the 36-year-old G33 initially wrote to express his feelings about how New Zealanders are being treated by the Government.
βMoving forward from that, as the Government imposed more Covid restrictions, laws and mandates, the song started evolving into something that was more about humanity,β G33 says.
βI based the video around the values in New Zealand culture because weβre a proud nation with ties to those who fought and died for our freedom,β he says.
His grandfather, who was imprisoned in Nazi Germany, and uncle were ANZAC survivors.
βThe life our soldiers endured cannot be forgotten, this is something we need to keep alive and at the surface of everyoneβs minds because they fought for the liberties we enjoy today,β he says.
G33 says his music comes from the darkest corners of his mind.
βIβve always been conscious of my sombre feel for music, however, I feel thatβs where I will truly relate with my audience,β he says. βAnyone can make a βfeel goodβ happy song but itβs the darkness where true emotion is shared.β
In June G33 will be releasing a song featuring Tyree from Smashproof and heβs currently working on a project with Henry AZ who is signed to Juicy Jβs label βMo Facesβ.
G33 recorded the track at The Vinyl Cut Studio and purchased the beat from producer Pendo46, mix, master and engineering provided by Palmerston North-based producer & sound engineer SamZ.
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