If you’ve been spinning his recent stuff, you know he’s been leaning hard into that glorious, neon-soaked blend of country, pop, and post-hardcore. But “TWICE” feels like a victory lap. It’s got that signature polished shimmer, but it hits with a weight that’ll make you want to put a hole through your drywall (in a polite, midwestern way).
What Makes “TWICE” So Addictive?
It’s one thing to mix genres; it’s another to make them feel like they belonged together all along. “TWICE” succeeds because it doesn’t overthink it. Here’s why it’s currently glued to my brain:
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The Contrast is Jarring (In a Good Way): You’ll be floating through this silky, 80s-inspired pop verse, and then—out of nowhere—the guitars kick in with enough low-end to rattle your teeth.
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The “Dankness” Ratio: Franck has mastered the art of the “stink face” riff. It’s not just about being heavy for the sake of it; it’s about the groove. The rhythmic pocket on this track is cavernous.
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The Hook: It’s a Bilmuri song, so the chorus is obviously an absolute earworm. It’s the kind of melody that makes you want to drive 90mph toward a sunrise.
Total Production Nerd-ery
For the gear-heads and bedroom producers out there, the production on “TWICE” is honestly a flex. The vocal layers are lush and stacked, creating this massive wall of sound that somehow doesn’t muddy up those surgical guitar tones. It’s clean, it’s punchy, and it’s loud as hell.
The Vibe: It sounds like if a 90s fitness instructor and a pro-wrestler started a boy band in the back of a bass boat. It shouldn’t work, but it’s literally all I want to listen to.
Why Bilmuri Matters Right Now
In a scene that can sometimes take itself a little too seriously, Bilmuri is a breath of fresh air. He’s proven that you can have a brand built on “cranking hogs” and memes while still delivering some of the most technical and emotionally resonant music in the alternative world.
“TWICE” is just more proof that we’re living in the golden age of the Muri-verse. Whether you’re at the gym or just trying to survive your morning commute, this track is the optimal energy boost.
Go stream “TWICE.” Crank your hog. Reach those optimal levels.



















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