Is Loving Really Bad? Why Liim’s Latest Single Hits Different

Every so often, a track comes along that cuts through the noise, and Liim’s new single, “Is Loving Really Bad”, is exactly that. If you’ve been keeping an eye on the New York scene, you know that Liim—the Harlem-bred artist who has been making waves by refusing to be boxed into one sound—is someone you need to pay attention to.

He’s spent his career blending the grit of hip-hop with the soul of an R&B crooner, and his latest release is his most honest work yet.

Getting Real About Growing Up

“Is Loving Really Bad?” isn’t just another pop song designed for a quick viral moment. It’s a bit of a confession booth. Liim spends the track wrestling with the heavy stuff: the growing pains of becoming an adult, the exhaustion of trying to break bad habits, and that terrifying, vulnerable feeling of actually falling for someone.

He has this way of taking these complex, slightly messy emotions and turning them into a hook that sticks with you for days. It’s the kind of song that hits home whether you’re riding the subway or just trying to navigate the complexities of your own life.

A Visual Extension of the Sound

The music video, directed by Nathan Clement, feels like a direct window into Liim’s head. There’s no over-the-top production here; it’s just Liim moving through the city—rooftops, fire escapes, the real New York landscape—while he works through his thoughts. It’s cinematic, sure, but it feels grounded and raw, which matches the song’s vibe perfectly.

Why He’s One to Watch

We’ve been hearing rumblings about what’s coming next for Liim, especially after he spent so much time locked in at Electric Lady Studios. This single feels like the foundation for something much bigger than his last project, Liim Lasalle Loves You.

Beyond the music, it’s clear Liim is moving with a different kind of intentionality these days. Between his work in the studio and his influence in the fashion space—working with names like Gucci and Supreme—he’s building a world that feels completely his own.

If you haven’t checked it out yet, give it a listen. It’s rare to find an artist who sounds this comfortable being this transparent.