Jennie’s New Pop Single ‘Less Than a Lover’ Is Everything We Needed

Ever since she debuted back in 2016 as a member of BLACKPINK, Jennie Kim has pretty much shaped the blueprint for modern pop stardom. Whether she’s sitting front row at Paris Fashion Week, acting, or dropping solo music, she always manages to capture the world’s attention.

Now, she’s back with a brand-new track, “Less Than a Lover” and it’s safe to say it’s already taking over summer playlists everywhere.

What the Song Is All About

Released through her own label Odd Atelier in partnership with Columbia Records, “Less Than a Lover” is a total vibe. Instead of heavy club beats, Jennie leans into a warm, stripped-back alternative pop sound.

Co-written and co-produced by Jennie alongside hitmakers like Cashmere Cat and Tyler Spry, the track features breezy guitars and a chill lo-fi feel. Clocking in at just under two and a half minutes, the lyrics dive into the bittersweet reality of a fleeting summer romance—living up to that moody teaser line: “The summer I chose to pause the love story.”

Quick Facts:

• Artist: JENNIE (Jennie Kim)

• Genre: Alternative Pop / Lo-Fi

• Labels: Odd Atelier / Columbia Records

• Key Collaborators: Cashmere Cat, Tyler Spry

From Festival Sneak Peeks to Global Charts

If you’ve been following Jennie lately, you might have heard early versions of this song live. She gave fans a massive treat by previewing “Less Than a Lover” during her huge 2026 festival run, hitting stages at Governors Ball, Roskilde, Open’er, and Mad Cool.

The rollout was so well done—from the mysterious Polaroid drops to the moody European-alley teasers featuring model Nah Kai. Fans immediately latched on, and the song shot straight to Number 1 on iTunes in 27 regions right out of the gate.

Why This Era Just Hits Different

Ever since setting up Odd Atelier (OA), Jennie has been calling all her own shots creatively, and you can really hear the difference in her music. “Less Than a Lover” feels personal, effortless, and entirely her own. On top of co-writing the track, she even jumped into the creative process for the music video, serving up major style while keeping things raw and cinematic.

Jennie is proving once again that she’s not just following trends—she’s setting them.