Magi Merlin’s New Single “WHIP” Is the High-Energy Anthem We’ve Been Waiting For

There is a specific kind of confidence that only Magi Merlin can bottle. Today, with the release of her debut studio album, POWER HOUSE, she’s officially proving that she isn’t just playing the game—she’s rewriting the rules entirely.

While the entire 12-track project is a masterclass in what she calls “Broken R&B,” the standout single “WHIP” feels like the beating heart of the record. It’s sharp, it’s kinetic, and it’s exactly the kind of track that stops you in your tracks the moment it hits your speakers.

Stepping Into POWER HOUSE

Montreal’s finest has spent the last few years carving out a sound that feels almost impossible to pin down. She effortlessly weaves through indie pop, ’90s house grooves, and sharp-tongued hip-hop.

But POWER HOUSE isn’t just about showing off that versatility. This album feels deeply personal. Merlin is pulling back the curtain on the “internal architecture” of her life—covering everything from the messy reality of vanity and fear to the sudden, electric realization of one’s own power. It’s raw, it’s unfiltered, and it’s undeniably her.

Why “WHIP” hits differently

We’ve been living with the hype of singles like “POPSTAR” and “pixxxie” for a while now, but “WHIP” brings a different kind of intensity to the table.

Working once again with her creative partner Funkywhat, the production on this track is crystal clear and unapologetically bold. It doesn’t rely on polished pop tropes; instead, it has that “in-your-face” quality that feels both gritty and sophisticated. It’s the kind of song that captures that specific feeling of moving through the world with your guard up, only to realize you’re the one holding the reins.

The Verdict

Magi Merlin has always been a realist. She doesn’t write songs about fairy tales; she writes about the grind of the beauty industry, the pressures of being a woman in the modern era, and the reality of navigating life on your own terms.