Meet TUIDE: HYBE & ABD’s New Girl Group Drops Debut Single “SUN KISS”

The K-pop scene just got a major shakeup. TUIDE, a brand-new seven-member girl group, has officially made their grand debut with the single “SUN KISS” If you’ve been tracking the industry lately, you already know the buzz surrounding them: TUIDE is the very first group to launch under ABD, a specialized sub-label created by HYBE specifically to incubate and produce top-tier girl groups.

Consisting of members Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, the group has been turning heads since day one. Their name is a play on “Tune the Tide,” signaling their goal to completely reshape the current music landscape.

What Does TUIDE’s Debut Song “SUN KISS” Sound Like?

Dropping as the lead track off their debut release TUNE & PLAY, “SUN KISS” steers away from the typical loud, in-your-face noise music and instead leans into something much fresher.

• The Production: It’s an infectious, breezy pop track wrapped in warm guitar riffs and a pulsing baseline. It honestly feels like a late-summer drive with the windows down.

• The Vocals: With seven members, lineup clutter can sometimes be an issue, but the arrangement here lets everyone breathe. Seohee and Elena anchor the verses with smooth tones, while the pre-chorus lifts into a dreamy, hook-heavy melody.

• The Concept: Instead of an overly conceptual or dark sci-fi storyline, TUIDE keeps things bright, youthful, and grounded, making it super easy to put on repeat.

Why TUIDE is Taking Over K-Pop Stans’ Timelines

Even before dropping “SUN KISS,” the group had massive expectations resting on their shoulders. Here is why everyone is talking about them:

• The ABD Pedigree: As HYBE and ABD’s flagship group, they’ve got heavy-hitting industry veterans behind the boards, giving their production value a distinctly polished edge.

• The Lineup Lineage: K-pop sleuths quickly pointed out that member Seoyeon is the younger sister of TWICE leader Jihyo, instantly bringing a wave of curiosity and high-tier performance expectations.

• Global Diversity: The members bring distinct backgrounds and training styles together, helping TUIDE instantly appeal to both Korean charts and global listeners.

If “SUN KISS” is any indicator of what’s to come, TUIDE isn’t just a flash in the pan—they’re positioning themselves to be major players in the fifth-generation girl group race.