The Rights of Publicity vs. Copyright: What Every Musician Must Know to Protect Their Brand
In todayβs digital music landscape, musicians face a new kind...
How to Build a Resilient Mailing List: Moving Your Audience from TikTok to Email Octopus
In the fast-paced world of social media, creators and brands...
Pay Me in Data: Why Analytics Are the New Currency for Indie Artists
In todayβs data-driven music economy, independent musicians are no longer just creatorsβtheyβre...
AI or Authenticity? The Battle for Soul in the Age of Synthetic Songwriting
The rise of artificial intelligence in music is reshaping the relationship between...
π§ Release Strategy: Mastering the Pre-Save Campaign β 5 Steps to Maximize Release Day Momentum
When it comes to music marketing, release timing and pre-save...
Surviving the Algorithm: How Independent Musicians Can Thrive Under New Payout Rules
The digital music landscape is shifting once again. With new streaming payout rules...
Moody Beats and Introspective Lyrics: Why Dark Trap Is Capturing the Younger Audience in 2025
In 2025, Trap music remains a dominant force across streaming...
The 1,000-Stream Cutoff: Are Streaming Platforms Killing Niche Music? Introduction: A New Era of Streaming Economics
In 2025, the global music streaming landscape underwent one of...
Is the Album Dead? The Single-Focused Music Strategy
For decades, the album has been the gold standard of music releases. From concept albums that told...