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The Rights of Publicity vs. Copyright: What Every Musician Must Know to Protect Their...

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The Rights of Publicity vs. Copyright: What Every Musician Must Know to Protect Their Brand In today’s digital music landscape, musicians face a new kind...

How to Build a Resilient Mailing List: Moving Your Audience from TikTok to Email...

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How to Build a Resilient Mailing List: Moving Your Audience from TikTok to Email Octopus In the fast-paced world of social media, creators and brands...

Pay Me in Data: Why Analytics Are the New Currency for Indie Artists

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Pay Me in Data: Why Analytics Are the New Currency for Indie Artists In today’s data-driven music economy, independent musicians are no longer just creatorsβ€”they’re...

AI or Authenticity? The Battle for Soul in the Age of Synthetic Songwriting

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AI or Authenticity? The Battle for Soul in the Age of Synthetic Songwriting The rise of artificial intelligence in music is reshaping the relationship between...

Release Strategy: Mastering the Pre-Save Campaign β€” 5 Steps to Maximize Release Day Momentum

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🎧 Release Strategy: Mastering the Pre-Save Campaign β€” 5 Steps to Maximize Release Day Momentum When it comes to music marketing, release timing and pre-save...

Surviving the Algorithm: How Independent Musicians Can Thrive Under New Payout Rules

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  Surviving the Algorithm: How Independent Musicians Can Thrive Under New Payout Rules The digital music landscape is shifting once again. With new streaming payout rules...

Moody Beats and Introspective Lyrics: Why Dark Trap Is Capturing the Younger Audience in...

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Moody Beats and Introspective Lyrics: Why Dark Trap Is Capturing the Younger Audience in 2025 In 2025, Trap music remains a dominant force across streaming...

The 1,000-Stream Cutoff: Are Streaming Platforms Killing Niche Music?

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The 1,000-Stream Cutoff: Are Streaming Platforms Killing Niche Music? Introduction: A New Era of Streaming Economics In 2025, the global music streaming landscape underwent one of...

Is the Album Dead? The Single-Focused Music Strategy

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Is the Album Dead? The Single-Focused Music Strategy For decades, the album has been the gold standard of music releases. From concept albums that told...

AI Licensing Deals Imminent: UMG and WMG Near Landmark Agreements with AI Music Platforms

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AI Licensing Deals Imminent: UMG and WMG Near Landmark Agreements with AI Music Platforms The music industry is on the brink of a major shift....

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